7 Key Concepts

Rise of the Planet of the Apes



1. The issues raised by media ownership in contemporary media practice
There are many issues raised over ownership of media especially in the film industry. There are certain things such as film rights and who owns the rights to the film. the film rights if based on a book are bought by a film studio for the highest bid. the film rights are the legal rights to the film to allow the film to be made and distributed. one of the biggest film studios to do this is the Walt Disney film corporation, mainly due to the fact that because they have so much money they have actually bought film studios which have the rights to films such as Marvel studios, which holds all of the Marvel comics such as Avengers. Disney also now owns Lucasarts which means that they now own Star Wars and Indiana Jones, so are free to develop and distribute whatever films generated from those franchises that they wish. If another production company develops a project that they don't own the rights to they can be sued for an extremely large amount of money. 

The original Planet of the Apes was made and distributed by 20th Century Fox, meaning that all of its sequels would then be made and distributed by the same company unless Fox decided to sell the rights to another production company. Rise of the Planet of the Apes was an original idea that was written as a script which was then sold to fox who could then add it to their reboot of Planet of the Apes.


2. The importance of cross media convergence and synergy in production, distribution and marketing
There is such importance in distribution and marketing in the film industry. Distribution means that the film has been put out into the world by a particular film production company like Warner Bros, Universal, etc.

3• the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
3d: Through technological advancements, a third dimension can be added to a film either in post production or with 3d cameras that involve two characters put next to each other which then allows the shot to be mixed together to generate a forced perspective allowing depth and what appears as the film coming out of the screen.

Blu ray: Blu ray is a form of DVD that has recently taken the world by storm as it is a compact disc that can store a large amount of memory more than an original DVD could, which means it can generate images at 1080p resolution when it mainly used to be 480p. Audio was also improved greatly mainly through Dolby digital surround sound.

Streaming: Internet streaming is something that has recently become very popular with teenage audiences that can be generated through computers, apple tv, and games consoles such as Ps4 and Xbox One. The Internet streaming sites such as Netflix and Amazon Instant Video allow users to watch whatever films the service holds in it's back catalog for a subscription fee.

4• the significance of proliferation in hardware and content for institutions and audiences;
The significance of hardware for institutions is staggering as most films aren't filmed on film anymore except for some. Most films are shot digitally in order to make it easily accessible for the editor as well as adding special effects such as computer generated imagery and big budget films that can be shot in 4K and with an IMAX camera to be shown in IMAX cinemas. Rise of the Planet of the Apes was however not shot in IMAX but was put on to Blu ray in high definition quality. The special effects depicted in Rise of the Planet of the Apes is state of the art as the apes shown in the film, particularly Caesar were all filmed with motion capture technology. this helped to depict the movements of facial features a generate a realistic likeness for a character to allow the audience to believe the character that they are watching is real, known as the uncanny valley
.5• the importance of technological convergence for institutions and audiences;
There is much importance in technological convergence for institutions and audiences as institutions are always trying to develop the next big thing in the film industry as well as audiences wishing to see the next big thing. Currently, streaming appears to be very popular through Netflix and Amazon instant video. So much so, that film companies are investing money into making films specifically for these platforms, which in turn are becoming popular and receiving positive reviews from critics. These platforms are also important for institutions as they allow more audiences and demographics to see their product, so the institutions strike deals with the companies.
6• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

7• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.